Why Attendees Forget 90% of Your Event — and What to Do About It

Within an hour of your event ending, attendees will forget roughly half of what they learned. A week later, that figure can reach 90%.    It’s a well-documented phenomenon known as “the forgetting curve” — and it’s a real challenge if you’re trying to design meetings that actually stick. But the forgetting curve isn’t fixed.   A new report from Skift Meetings, developed in partnership with ITA Group, looks at how small shifts in content design and delivery can significantly improve not only what attendees remember, but what they do next.   Anna Boggs, an event analytics advisor at ITA Group, has seen how shifts play out across programs for companies like T-Mobile, Siemens, and McAfee.   “We're seeing the most success with little blips of engagement, giving [attendees] just enough bite-sized pieces that they're interested but still have an appetite for more. A drip can be much more satisfying than trying to drink from a fire hydrant,” Boggs said.   The report outlines how to move away from information overload and toward more sustained engagement, with practical ways to design content that actually sticks and continues to deliver value long after the event ends. DOWNLOAD THE REPORT This content was created collaboratively by ITA Group and Skift Meetings. Skift, 35 W 31st St., Frnt 1, New York, NY 10001, USA Manage preferences