Half of Gen Z attendees aren't showing up to general sessions. That's not a content problem. It's a design problem.
Skift Meetings' new editorial report, Events for a Multigenerational Workforce, examines what's driving the shift — and what planners who are actually getting it right are doing differently.
This isn't a report about generational stereotypes. It's about the concrete decisions — in registration, programming, networking, and measurement — that determine whether your event works for the audience you'll have in 2030.
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