Still trying to figure out how to change the conversation at your next meeting?

If you’re searching for opportunities to elevate the energy at your next meeting, a new guide from Skift Studio and Louisville Tourism should be at the top of your reading list.   You’ll get a look at how leading organizations are designing experiences that extend beyond a primary venue and headquarter hotel. When they do, they unlock a new level of creativity where attendees can meet with master distillers, stroll the red carpet at Churchill Downs, and walk in the footsteps of legends like Muhammad Ali – all without boarding a shuttle bus.   Download the guide today to get a look at how Louisville can help you reimagine your next program. DOWNLOAD THE REPORT This content was created collaboratively by Louisville Tourism and Skift Meetings. Skift, 35 W 31st St., Frnt 1, New York, NY 10001, USA Manage preferences

The generational gap will show up in attendance first

By 2030, 80% of the workforce will be Millennials, Gen Z, and the first wave of adult Gen Alphas. Most events are still optimized for the audience of 2015.   The organizations that figure this out won't just accommodate generational differences — they'll use them as a design advantage. The ones that don't will feel it in attendance first, then revenue, then relevance.   If that's a conversation you need to be having internally, this report gives you the framework to have it.   Skift Meetings’ Events for a Multigenerational Workforce report is available now. DOWNLOAD THE REPORT This report is sponsored by Ottawa Tourism.  Skift, 35 W 31st St., Frnt 1, New York, NY 10001, USA Manage preferences

Despite strong corporate profits, geopolitical and economic factors continue to have a negative influence on exhibition industry growth.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Read online ⛅️ Exhibition Industry Forecast: Partly Cloudy Despite strong corporate profits, geopolitical and economic factors continue to have a negative influence on exhibition industry growth.   Miguel Neves, Skift Meetings Editor-in-Chief May 14th, 2026 IN THIS EDITION Get clarity on the industry’s alphabet soup of acronyms. Conventions are driving San Francisco’s tourism recovery. The exhibition industry faces another challenging year ahead. Plus, key industry stats that matter and the lowdown on medical meetings. Read on below.     FEATURED STORIES 25 Must-Know Meeting Planning Terms By Barbara Scofidio CSM, CVB, DMC. Beginner planners face an alphabet soup of acronyms. These 25 terms will get you off to a strong start — and there are hundreds more where they came from. GET THE STORY Conventions Help Drive San Francisco’s Tourism Recovery By Andrea Doyle Mega-events like the Super Bowl and FIFA World Cup may grab headlines, but San Francisco’s convention business is becoming the real engine behind the city’s tourism recovery. GET THE STORY Latest Exhibition Industry Forecast: Partly Cloudy By Barbara Scofidio The negative impact of the Iran war and Trump Administration policies is being felt across the exhibition industry — often negating any gains. GET THE STORY         The Meetings Destination Raising Every Standard for Excellence Meeting Destination Vienna + Skift Meetings See how an expanding collection of high-end hotels, immersive venues, and food-focused experiences is making ICCA’s top-ranked city for international programs even better. GET THE STORY         FREE REPORT This report cuts through the generational stereotypes to examine what's actually changing in event design — and what it costs when you get it wrong. Sponsored by Ottawa Tourism GET THE REPORT         EVENTS Skift Meetings Forum On September 22, Skift Meetings' flagship event will bring together event leaders for a deep-dive on how the business of events is reinventing itself. This game-changing gathering gives event professionals the tools they need to thrive in a rapidly shifting business and geopolitical landscape. GET YOUR SEAT         DON’T MISS THESE STORIES The Key Events Industry Statistics That Matter By Barbara Scofidio Data, facts, and figures from across the industry reflect a challenging landscape for 2026 — with some bright spots. View Article 5 Things You Should Know About Medical Meetings By Barbara Scofidio Compliance issues and transparency demands make medical and pharma meetings among the most complicated and challenging types of events to plan. View Article         Skift Meetings Toolkit Great events are built on strategy, innovation, and the right resources. The Skift Meetings Toolkit is your go-to hub for best practices in managing meetings and events. EXPLORE THE TOOLKIT         Thanks for being a regular reader. We are switching to a new email platform. Why? This change will allow for better delivery, and more engaging newsletters. Please take a moment to add this new email address to your contacts to ensure you continue receiving your newsletters without interruption. During this transition, these emails might land in your promotions or spam folder. To ensure you don’t miss out, please move this newsletter to your primary inbox.       DEFINING THE FUTURE OF TRAVEL. Update your email preferences or unsubscribe here © 2026 Skift 35 W 31st St. New York, New York 10001, United States Terms of Service