Loads of meeting planners are confronting a tough reality: Their attendees aren’t going to take away that much knowledge from the program. In fact, within an hour of the closing session, attendees will forget roughly half of what they learned.
A new report from Skift Meetings, developed in partnership with ITA Group, looks at how small shifts in content design and delivery can significantly improve not only what attendees remember, but what they do next.
The report outlines how to move away from information overload and toward more sustained engagement, with practical ways to design content that actually sticks and continues to deliver value long after the event ends.
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