Thursday, August 13, 2026

Only 1% are canceling trips over rising prices

SEP 22-24

New York City

Travelers Are Cutting Costs Instead of Canceling

In our newly released State of Travel report, Skift Research analyzed the forces reshaping every layer of travel (plus 350+ other findings) including how travelers are actually responding to rising prices.

Only 1% of travelers plan to cancel a trip because of rising prices. 52% are still traveling, just adjusting how. Cheaper flights, shorter trips, less expensive destinations, travelers are optimizing almost every line item before they'll give up the trip itself.

That's not a slowdown. It's a rebalancing happening across every part of the industry at once.

We're unpacking all of this and more, with sessions like Skift Research: Travel's Great Recalibration Index with Seth Borko, Head of Research at Skift, at Skift Global Forum in New York City next month on September 22-24.

Travelers Are Cutting Costs Instead of Canceling

I WANT TO HEAR MORE

New Speakers Added:

Brian Chesky

Co-Founder and CEO

Airbnb

Hamad Ali Al-Khater

Group CEO

Qatar Airways Group

Kenneth Chenault

Chairman and a Managing Director

General Catalyst

VIEW ALL SPEAKERS

A Curated SGF Experience

Every SGF attendee benefits from a carefully curated event experience, including world-class content, exclusive networking, and opportunities to connect with industry leaders. Additional invitation-only experiences are extended throughout the week based on event themes and audience fit.

Defining the future of travel.

Skift. 35 W 31st St., New York, NY, 10001, USA

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🥸 The Fraud Economy Is Coming for Your Conference

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🥸 The Fraud Economy Is Coming for Your Conference

AI is making it faster and cheaper than ever to fake an entire program.

David McMillin, Skift Meetings Head of Content

August 13th, 2026

Less than three minutes — that’s how long it takes to build a convincing fake conference website using an AI tool. The misuse of AI is creating serious challenges for the industry, including social media advertising for festivals that don’t exist, fake registration pages for international medical conferences, and a grad student cheated out of her savings for a program that was never going to happen.

Skift Meetings’ Andrea Doyle digs into why generative AI is collapsing the cost of running a scam like this — and why your team is no longer simply tasked with protecting your official website. Looking ahead, organizations may need to consider broader monitoring services across domains, social accounts, and advertising.

Head below for the full story, along with stories that are significantly less scary, including one DMO’s new approach to a customer advisory board and a look at the need to ditch the stale gold-silver-bronze sponsorship system. — David McMillin

DON’T MISS OUT

Skift Meetings Forum

The scam works because the events industry runs on deadlines and trust, and AI just made faking both nearly free. At Skift Meetings Forum, planners take that problem onstage in a session on how AI is arming scammers faster than the industry can defend against it.

Nirjary Desai of KIS (cubed) Events leads the conversation, in a room where 77% of attendees are director level or above.

APPLY TO ATTEND

WEBINAR

Did you miss the webinar yesterday? No worries. We’ve got you covered with a free on-demand recording featuring insights from Elaine Lou Cartas and Monique Ruff-Bell on how to accelerate women leaders in the industry.

FEATURED STORIES

Sponsorship Tiers Are Dying. Outcome-Based Packages Are Catching On.

By David McMillin

The tier chart was never about the sponsor. It was about saving time. Crypto events are trading that convenience for more work — and, they'd argue, a better return.

GET THE STORY

Why One Destination Is Giving Junior Planners a Seat at the Table

By Andrea Doyle

A DMO handing emerging planners equal footing with their veteran counterparts is a bet that the next generation’s priorities are worth building around before they’re actually signing contracts.

GET THE STORY

The Fake Conference Problem Is Getting Much Worse

By Andrea Doyle

For organizers, the fight isn’t just about protecting the official event website anymore. Brand monitoring across domains, ads, and social accounts is becoming as essential as registration security itself.

GET THE STORY

WORTH YOUR TIME

Five things worth your time today.

Learn about the latest attendance trends to predict how many people will actually show up to your next program.
Give your audience the healthy options they want with these 10 alternatives to sweets.
Redefine your next meeting with a focus on maximizing the moments between sessions and venues.**
Find out why some prospective attendees are sitting on the fence instead of clicking the “register” button.
Look at how the FIFA World Cup may live on with a new kind of citywide convention experience.

** A sponsored message from Visit Austin.

SKIFT PICK: TRANSLATING TRAVEL TRENDS FOR MEETINGS

Will Your Attendees’ AI Travel Agent Actually Book Within Your Room Block?

Skift's Rafat Ali flags a line buried in Mark Zuckerberg's new AI manifesto: an AI agent should work for the person using it, not the company that built it. That’s not how travel AI works today. Booking.com’s trip planner, airline chatbots, and hotel concierge bots are all built to drive bookings and upsells for the companies that made them, not a true personal agent working for the traveler. Of course, Zuckerberg’s consumer empowerment angle is worth plenty of skepticism: Meta makes nearly all its money from advertising. Can AI agents actually act for the end user in an online economy driven by commissions and click attributions?

If the answer winds up being a yes, planners may be in for some hiccups. Let’s say someone asks an AI assistant to “book my hotel for the conference.” Will it surface your negotiated group rate and room block? Tough to say, but it’s a fair bet most AI travel tools aren’t optimized to protect your attrition numbers. It’s worth watching this space, and in the meantime, make sure the group booking link the easiest option in your registration and housing instructions, not the “official” one buried three clicks deep.

Skift Meetings Toolkit

Great events are built on strategy, innovation, and the right resources. The Skift Meetings Toolkit is your go-to hub for best practices in managing meetings and events.

EXPLORE THE TOOLKIT

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