Measuring What Matters in Events

Look beyond attendance and leads ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  

Hi there,   Attendance numbers and badge scans tell only a fraction of the story.   Today's high-performing event teams are using data to measure brand visibility, benchmark performance across an entire event portfolio, and identify which programs deserve more investment—and which don't.   In this Skift Meetings Backstage Briefing,How Data Turns Events into Strategic Assets, taking place February 25 at 11:00am ET, we'll explore how to move beyond surface-level metrics and build a more complete picture of event impact.   We'll also discuss how consistent measurement enables smarter comparisons across owned events, sponsorships, and third-party exhibitions. If you're ready to replace guesswork with clarity, this session will give you a practical roadmap. REGISTER NOW CMP Credits: If you are working on your Certified Meeting Professional (CMP) accreditation you will be able to earn CE hours for this webinar.   — The Skift Meetings Team Want to participate in future events? Subscribe to our newsletter to stay up-to-date on the latest event trends. Subscribe now. Are you innovating in Meetings and Events? The 2026 Skift IDEA Awards are open for submissions  - Apply today and spotlight your work on a global stage. Skift, 35 W 31st St., Frnt 1, New York, NY 10001, USA Manage preferences

Healthcare Professionals Want Interaction, Not Just Talking Heads

New research reveals that attendees are looking to medical congresses as much for connection as for education. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  

View in browser Unsubscribe Wednesday February 18, 2026 Dear Reader, A new meeting room marketplace offers access to more than 40,000 meeting and event spaces across the U.S. and Canada. Skift CEO Rafat Ali makes the case for Saudi Arabia becoming the world's most event-friendly country. And medical meeting planners need to shift their strategies to meet the preferences of younger attendees. News   Andrea Doyle Executive Editor Envato / wirestock New Platform Offers 40,000 Hotel Meeting Rooms In One Marketplace Travel management platform Engine has launched a new meeting room marketplace. For now, it functions mainly as a streamlined way to discover meeting spaces and send inquiries, with real-time booking still to come.   Backstage Briefing       How Data Turns Events into Strategic Assets In this webinar, we'll explore how data transforms events from cost centers into growth drivers. We'll discuss how to define ROI across multiple stakeholders, measure brand visibility beyond impressions, and connect event activity directly to pipeline and revenue outcomes. REgister Now Destinations Saudi Arabia Should Become the World's Most Event-Friendly Country Saudi has been running the mass events experiment for centuries with pilgrimage and is now building on it with sports, music, and entertainment. It's time to scale those lessons….and build a tourism strategy that actually works.​​​​​​​​​​​​​​​​ Events | September 22 (New York) Skift Meetings Forum 2026 Skift Meetings' flagship event will bring together event leaders for a deep-dive on how the business of events is reinventing itself. This game-changing gathering gives event professionals the tools they need to thrive in a rapidly shifting business and geopolitical landscape. More info Trends & Insights   Barbara Scofidio Editor Unsplash / Dom Fou Healthcare Professionals Want Interaction, Not Just Talking Heads New research reveals that attendees are looking to medical congresses as much for connection as for education.   SKIFT IDEA AWARDS       Recognizing the most impactful and inspiring projects The 2026 Skift IDEA Awards are open for submissions, with five categories dedicated to meetings and events presented by Skift Meetings: hotels, venues & convention centers, destination marketing organizations, event technology, and cruise lines. Apply Now Popular Content Destinations ICCA's Return to Africa Raises Inclusion Questions Ahead of 2027 Kigali Congress As global associations expand into fast-growing destinations, inclusion and human rights are becoming as critical as infrastructure and airlift. - Andrea Doyle   Event Logistics & Operations New at Planning International Meetings? 10 Things You Should Know Planning international meetings requires you to bring your A-game to handle everything from cultural differences to anxious attendees. - Barbara Scofidio   Destinations Cincinnati Expands Convention Capacity With $264 Million Renovation A convention center overhaul and a long-awaited headquarters hotel aim to strengthen Cincinnati's ability to compete for larger national meetings as mid-sized destinations invest to capture shifting event demand. - Andrea Doyle Defining the future of events. Skift. 35 W 31st St., New York, NY, 10001, USA Follow Us: LinkedIn   |  X   |  Facebook   |  Instagram   |  YouTube You received this because you are subscribed to Newsletter | Skift Meetings Stand-Up from Skift. For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab.