83% of event organizers believe content is their key differentiator, but only 41% of attendees agree.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Read online 🫩 Too Much Content Make Attendees Check Out Event content is not the flex you think it is. According to a new Freeman report, 83% of event organizers believe content is their key differentiator, but only 41% of attendees agree.   Miguel Neves, Skift Meetings Editor-in-Chief April 21st, 2026 IN THIS EDITION Tips on how to source handmade gifts from local artisans for your events. A new book guides planners to reach leadership positions. Attendees don’t want to navigate complex agendas, they expect personalization. The events industry is lacking a way to report unethical and illegal behavior. Read on below.     FEATURED STORIES 8 Tips for Sourcing Artisan Gifts for Your Event By Barbara Scofidio Handmade gifts by local artists are always a hit with attendees. But finding artists who can create large quantities with a short lead time can be challenging. View Article Planners Want a Seat at the Table. Here’s the Price of Admission. By Miguel Neves Nobody gets promoted for knowing how many croissants to order. A new book argues that planners who keep leading with execution will keep getting treated like order-takers — and offers a way out. View Article Events Are Overprogrammed, and Attendees Are Checking Out  By Andrea Doyle Events are lagging behind the personalization standard set by digital platforms. Without guided experiences, attendees disengage, and retention suffers. View Article         New Report: How to Justify Every Dollar Spent On Your Event ITA Group + Skift Meetings As budgets tighten, proving the value of meetings matters more than ever. A new report breaks down how event spend contributes to long-term ROI — from revenue impact to employee engagement. Download the Free Report         RECOGNITION You can win Skift IDEA Awards in five meetings and events categories: hotels, venues & convention centers, destination marketing organizations, event technology, and cruise lines. Lock in the lowest price today, then submit your entry by July 1. SECURE YOUR ENTRY         DON’T MISS THESE STORIES Events Industry Whistleblowers Have Nowhere to Go By Barbara Scofidio With no central ethics body or clear path for reporting issues to associations, where can victims and whistleblowers turn to report unethical or illegal behavior? View Article         🧰 Skift Meetings Toolkit Your go-to hub for best practices in managing meetings and events. EXPLORE THE TOOLKIT         Thanks for being a regular reader. We are switching to a new email platform. Why? This change will allow for better delivery, and more engaging newsletters. Please take a moment to add this new email address to your contacts to ensure you continue receiving your newsletters without interruption. During this transition, these emails might land in your promotions or spam folder. To ensure you don’t miss out, please move this newsletter to your primary inbox.       DEFINING THE FUTURE OF TRAVEL. Update your email preferences or unsubscribe here © 2026 Skift 35 W 31st St. New York, New York 10001, United States Terms of Service