Attendees of a Mattel-sanctioned fan event report a stark gap between marketing hype and on-site execution.
IN THIS EDITION |
The Barbie Dream Fest drew backlash from attendees who said the experience fell far short of what had been promised. Meetings Innovator Sina Bünte talks execution and how she applies olympic-level thinking to design events that match how audiences engage and learn. Ten iconic venues a million miles away from stale hotel ballrooms.
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Read on, below. |
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Louisville Tourism + Skift Meetings |
As one Southern convention destination adds new hotels and embarks on a massive $460 million exhibition center expansion, it’s still delivering what today’s meeting planners need: affordability. |
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RECOGNITION |
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You can win Skift IDEA Awards in five meetings and events categories: hotels, venues & convention centers, destination marketing organizations, event technology, and cruise lines. |
Lock in the lowest price today, then submit your entry by July 1. |
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Skift Meetings Toolkit |
Your go-to hub for best practices in managing meetings and events. |
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DEFINING THE FUTURE OF TRAVEL. |
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