Thursday, February 5, 2026

⛷️ Behind The Scenes of the 2026 Winter Olympics

 
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Skift Meetings The Stand-Up
Thursday February 05, 2026

Dear reader,

Event Strategy
Barbara
Barbara Scofidio
Editor
White wall calendar with red pins and a red circle marketing dates
Unsplash / Towfiqu Barbhuiy
Make sure your CEO is aware that the decision to hold off on booking an event will mean limited availability, lower attendance, a stressed-out staff — and big bucks. 
  Trends Report  
   

Skift Meetings Megatrends 2026

SKIFT MEETINGS MEGATRENDS 2026

The Skift Meetings Megatrends 2026 report goes beyond surface-level trends. It equips you with the critical intelligence you need to turn today's disruption into tomorrow's advantage.

Sponsored by Choose Chicago, Louisville Tourism and Visit Austin.

Event Design
Andrea Doyle
Andrea Doyle
Executive Editor
Lighting the Olympic at Milano Cortina 2026
Olympics.org

Organizers of the 2026 Winter Olympics are deploying predictive crowd tech, digital twins, and AI-driven operations to manage the sprawling, multi-cluster footprint — a real-world template for future mega-events.

Events | September 22 (New York)

Skift Meetings Forum 2026

Skift Meetings' flagship event will bring together event leaders for a deep-dive on how the business of events is reinventing itself. This game-changing gathering gives event professionals the tools they need to thrive in a rapidly shifting business and geopolitical landscape.

 

More info
Ideas & Inspiration
Barbara
Barbara Scofidio
Editor
Acrobat on pogo stick flips in front of Japanese gate
Pogo Fred and friends Pogo Fred
A fresh style of entertainment has emerged from the festival scene — one that also appeals to younger-generation attendees and is all about "Instagrammable" moments.
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