Are You Sure About That

Raising 3 kids - two little gentleman and baby girl. What have I done? I have brought three people into this crazy world. . . . and now I need to teach them some mommy stuff. To see the family adventures live, watch our YOUTUBE Channel https://www.youtube.com/channel/UC2m As our blog grows so do we, our family hobby is insect collecting, and travels. These blogs are about mommy observations in our day to day lives, in real life photos showing us as we grow.

Wednesday, February 11, 2026

Proving Event ROI to the C-Suite

How Data Turns Events into Strategic Assets

Hi there,

Senior leadership no longer asks whether events are valuable. They ask how valuable—and compared to what.

In our upcoming Skift Meetings Backstage Briefing, How Data Turns Events into Strategic Assets, taking place February 25 at 11:00am ET, we'll break down how leading meetings teams are redefining event ROI for different stakeholders, from marketing to sales to finance.

This session focuses on the metrics that matter most in the boardroom: revenue influence, brand impact, and portfolio performance. You'll leave with clearer frameworks for defending budgets and prioritizing the events that truly drive business outcomes.

If you're under pressure to justify your event strategy with confidence, this is a conversation you won't want to miss.

REGISTER NOW

CMP Credits: If you are working on your Certified Meeting Professional (CMP) accreditation you will be able to earn CE hours for this webinar.

— The Skift Meetings Team

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Are you innovating in Meetings and Events? The 2026 Skift IDEA Awards are open for submissions - Apply today and spotlight your work on a global stage.