Are You Sure About That

Raising 3 kids - two little gentleman and baby girl. What have I done? I have brought three people into this crazy world. . . . and now I need to teach them some mommy stuff. To see the family adventures live, watch our YOUTUBE Channel https://www.youtube.com/channel/UC2m As our blog grows so do we, our family hobby is insect collecting, and travels. These blogs are about mommy observations in our day to day lives, in real life photos showing us as we grow.

Wednesday, February 18, 2026

Measuring What Matters in Events

How Data Turns Events into Strategic Assets

Hi there,

Attendance numbers and badge scans tell only a fraction of the story.

Today's high-performing event teams are using data to measure brand visibility, benchmark performance across an entire event portfolio, and identify which programs deserve more investment—and which don't.

In this Skift Meetings Backstage Briefing,How Data Turns Events into Strategic Assets, taking place February 25 at 11:00am ET, we'll explore how to move beyond surface-level metrics and build a more complete picture of event impact.

We'll also discuss how consistent measurement enables smarter comparisons across owned events, sponsorships, and third-party exhibitions.

If you're ready to replace guesswork with clarity, this session will give you a practical roadmap.

REGISTER NOW

CMP Credits: If you are working on your Certified Meeting Professional (CMP) accreditation you will be able to earn CE hours for this webinar.

— The Skift Meetings Team

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Are you innovating in Meetings and Events? The 2026 Skift IDEA Awards are open for submissions - Apply today and spotlight your work on a global stage.