When Plan B Becomes the Norm

Corporate planners are being increasingly forced to rely on backup plans or cancel their events altogether.

View in browser Unsubscribe Tuesday September 23, 2025 Trends & Insights   Barbara Scofidio Editor When Plan B Becomes the Norm for Events Corporate event leaders from Prudential Financial and Forrester say they are being increasingly forced to rely on backup plans or cancel their events altogether. Entrepreneurship   Andrea Doyle Executive Editor Building Bold Events from the Ground Up Two female founders shared how outsider perspectives, community building, and entrepreneurial grit are key to building successful events.   New Report       Taking Event Impact to the Next Level Events have the power to do more than just meet business objectives, they can inspire people, strengthen communities, and contribute to a better world. Our latest report is designed to help you create events that deliver measurable results while leaving a positive legacy. Produced in partnership with IMEX Group and sponsored by Experience Kissimmee, Tourism Australia, Visit Anaheim and Visit Lauderdale Download now → Mega Events   Barbara Scofidio Editor July 2026 Will Be the Month of the Global Mega-Event in New York The organizers of FIFA World Cup and Sail4th, both scheduled for next July, shared with the audience at this week's Skift Meetings Forum how they operate under pressure.   Technology   Miguel Neves Editor-in-Chief Booking.com for Business Adds Meeting Booking Integration Booking.com is taking a deliberate step beyond flights and hotels by adding meeting booking through a partnership with Bizly.   Skift Meetings [ai] innovation lab       Unlock the Power of AI for Your Events Join us on October 6 in Las Vegas at the [AI] Innovation Lab for an exclusive, interactive workshop designed specifically for planners ready to take their AI skills to the next level. Whether you're just starting out or already experimenting with AI tools, this is your opportunity to explore the real-world potential of this game-changing technology. Request an invite Trends & Insights Posadas How Posadas Is Building the Next Generation of Responsible Meeting Venues Together With   Posadas / Fiesta Americana With corporate sustainability goals becoming non-negotiable, meeting planners can no longer afford to separate Environmental, Social, and Governance (ESG) strategy from event design. Posadas' Fiesta Americana Travelty Meetings & Events provides planners with the venues, expertise, and operational standards to meet both business and impact objectives. Popular Stories   Miguel Neves Editor-in-Chief • Purpose, Participation, and the Power of Listening: Lessons From Skift Meetings Forum 2025 • Meet Your Attendees Where They Are: Event Design Advice from TED, Pinterest, and Forbes • How Association Leaders are Dealing With Visa Delays, Funding Cuts, and Political Headwinds • Destination Leaders Say Diversity Is Good for Business Defining the future of events. Skift. 35 W 31st St., New York, NY, 10001, USA Follow Us: LinkedIn   |  X   |  Facebook   |  Instagram   |  YouTube You received this because you are subscribed to Newsletter | Skift Meetings Stand-Up from Skift. For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab.