Wednesday, September 17, 2025

Skift Global Forum 2025: We are Live!

Skift Global Forum
SEPTEMBER 16-18
New York City

We are live!

Hi there,

Can't get to Skift Global Forum this week? You can still be in the room. Grab your Skift Global Forum 2025 Livestream Pass to experience it all - without leaving your desk.

Your Livestream Pass includes:

  • Full live access today and tomorrow

  • On-demand replays

  • Session transcripts

  What you missed yesterday  
   

AI beyond the hype

Booking Holdings reported measurable ROI from multiple AI deployments, building on 15+ years of ML.

New distribution era

Trip discovery is drifting toward LLM-driven assistants (ChatGPT, Gemini), raising fresh questions on paid vs. organic and pricing power.

The connected trip, finally

A vision for automated fixes when travel goes sideways - rebooking, synced car/hotel/restaurant updates, fewer handoffs.

Supply strategy evolves

Booking continues to balance hotels + STRs with price transparency; Airbnb leans into boutique/independent hotels and a simpler commission model.

Airbnb's next moves

Services & experiences to lift attach rates, and a conversational, AI-powered search experience piloting before broader rollout - shifting from lists to guided refinement.
SGF2025
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Defining the future of travel.
Skift. 35 W 31st St., New York, NY, 10001, USA

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