Why Brands Are Doubling Down on Live Events in the Age of AI

The events industry stands to benefit if it delivers on the promise of meaningful experiences.

View in browser Unsubscribe Thursday September 25, 2025 Trends & Insights   Barbara Scofidio Editor Unsplash / Vitaly Gariev Event Leaders Are Too Overwhelmed by Logistics to Innovate A new report by Event Leaders Exchange (ELX) finds that a majority of leaders lack the time and budget to take their skills — and those of their teams — to the next level.    Destinations   Andrea Doyle Executive Editor Unsplash / Benoit Debaix Chicago Pushes Back on Trump Threats With Grassroots Storytelling Chicago is turning to residents and visitors to fuel a campaign where user-generated content doubles as both civic pride and destination marketing.   Skift Meetings [ai] innovation lab       Unlock the Power of AI for Your Events Join us on October 6 in Las Vegas at the [AI] Innovation Lab for an exclusive, interactive workshop designed specifically for planners ready to take their AI skills to the next level. Request your invitation Marketing   Miguel Neves Editor-in-Chief Why Brands Are Doubling Down on Live Events in the Age of AI Noise Brands are making bold experiential moves, and the events industry stands to benefit — if it delivers on the promise of meaningful experiences. Destinations   Andrea Doyle Executive Editor Discover Los Angeles LA Approves $2.6B Convention Center Expansion, But Work Will Pause for Olympics Los Angeles is investing almost $3 billion in expanding its convention center. The approved plan means construction will pause during the LA28 Summer Olympics, concluding in 2029.   New Report       Taking Event Impact to the Next Level Events have the power to do more than just meet business objectives, they can inspire people, strengthen communities, and contribute to a better world. This report is designed to help you create events that deliver measurable results while leaving a positive legacy. Produced in partnership with IMEX Group and sponsored by Experience Kissimmee, Tourism Australia, Visit Anaheim and Visit Lauderdale Download now → Destinations Visit Atlantic City Second-Tier City, First-Class Service: Why Planners Choose Atlantic City Together With   Visit Atlantic City As budgets tighten across the meetings industry, planners are expanding consideration sets to find host destinations where their dollars can go further. In Atlantic City, they're discovering that a more affordable destination can also create a more engaging experience for attendees. Defining the future of events. Skift. 35 W 31st St., New York, NY, 10001, USA Follow Us: LinkedIn   |  X   |  Facebook   |  Instagram   |  YouTube You received this because you are subscribed to Newsletter | Skift Meetings Stand-Up from Skift. For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab.