A quick note from me

I wanted to make sure you secured your spot before prices increase in a few hours. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  

Hi there,   I don't usually write these myself, but I wanted to send this one personally.   Today also happens to be Skift's 14th anniversary, so it feels fitting to send this from me.   Tonight at 11:59pm ET, standard pricing for Skift Global Forum closes. After that, the price goes up. If you've been meaning to register, this is the moment.   I know your inbox is full of deadline emails. I'm not going to pretend this one is different in format, just in intent. SGF is the one week a year when the people actually running travel, hospitality, aviation, and tourism companies show up in one room and talk honestly about where the industry is headed. I've watched it grow every year, and 2026 is shaping up to be the best one yet - I mean that.   If you've been on the fence, don't let a few hours decide it for you. Register before midnight and lock in the current rate.   [SAVE $800 HERE]   Hope to see you there,   Rafat Ali Founder & CEO, Skift           Skift, 35 W 31st St., Frnt 1, New York, NY 10001, USA Manage preferences

The era of more-is-more is coming to an end.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Read online ✂️ Planners Are Cutting Content to Build Connection The era of more-is-more is coming to an end. The agenda at conferences can feel a lot like the Netflix home page: an endless scroll with so many categories and titles that choosing one option feels impossible. For a lot of meetings, that mountain of education sessions has been the primary reason for registration. However, meeting planners are beginning to ditch that thinking. And unlike the Netflix approach of adding 24 more documentaries and 15 binge-worthy thrillers, they’re opting to leave more blank space on the agenda. How are they planning to use that blank space? And what other changes do they hope to see in meeting design in 2027 (yes, we are already talking about 2027 because time is a runaway train)? Get the story below, along with insights into how artificial intelligence is fueling a surge in San Francisco’s meetings business and MGME’s acquisition of Key Meetings & Events.     DON’T MISS OUT Skift Meetings Forum The planners rethinking the agenda are the ones you'll be sitting next to. On September 22 at NYC's North Javits Center, event leaders from Salesforce, American Express Global Business Travel, and Rotary International gather to chart what meeting design looks like through 2030, in a room that's 77% director level or above. APPLY TO ATTEND         FEATURED STORIES Why Meeting Planners Are Done Chasing More, More, More By David McMillin Programming volume is no longer a selling point for registration. The real test ahead next year is whether planners can make blank space feel like a feature, not a cut. GET THE STORY What the AI Boom Means for Trying to Book a Meeting in San Francisco By Andrea Doyle The dates planners used to count on aren’t always available. Instead, they’re claimed by AI companies who don't need to ask what the budget is. GET THE STORY MGME Doubles Its Size With Key Meetings & Events Acquisition By Andrea Doyle For MGME, this deal isn't solely about scale. It's about buying Heather Keenan's three decades of private equity relationships outright. GET THE STORY         WEBINAR Women power the meetings industry — yet rarely run it. Join Skift Meetings for a candid look at the leadership gap, the barriers behind it, and what's changing. Register for the webinar now. Sponsored by Visit Atlantic City. REGISTER NOW         The Ingredient Every Incentive Program Needs to Include ITA Group + Skift Meetings One of the biggest names in meetings and incentive programs offers a look at why emotional fulfilment should be at the top of a planner’s priority list. READ MORE         SKIFT PICK: TRANSLATING TRAVEL TRENDS FOR MEETINGS Smaller World Cup Crowds Showed Up, But Hotels Still Managed to Charge (Way) Higher Prices. For eight years, the pitch was that the 2026 World Cup would be a windfall. What actually showed up was 494,000 international arrivals — 40% below Deloitte's forecast of 836,000, and even lower than the year before. Hotels still made money, just not the way anyone planned: RevPAR jumped more than 100% on some match days, even as properties slashed rates roughly 30% off their peaks once it became clear the crowds weren't coming. Here's the part that should catch your attention: Hotels profited by pricing to the hype, not to the actual heads in beds. That's exactly the dynamic you're up against when a "can't miss" mega-event lands anywhere near your dates or your host city. There are some of those mega-events on the horizon, too. LA’s 2028 Olympics and the 2031 Women's World Cup are being financed on the same kind of visitor-volume assumptions. If your event calendar overlaps with either of those, budget now for the possibility that rates spike well ahead of any actual demand.         Skift Meetings Toolkit Great events are built on strategy, innovation, and the right resources. The Skift Meetings Toolkit is your go-to hub for best practices in managing meetings and events. EXPLORE THE TOOLKIT         Thanks for being a regular reader. We are switching to a new email platform. Why? This change will allow for better delivery, and more engaging newsletters. Please take a moment to add this new email address to your contacts to ensure you continue receiving your newsletters without interruption. During this transition, these emails might land in your promotions or spam folder. To ensure you don’t miss out, please move this newsletter to your primary inbox.       DEFINING THE FUTURE OF TRAVEL. Update your email preferences or unsubscribe here © 2026 Skift 35 W 31st St. New York, New York 10001, United States Terms of Service

A first look at the SGF agenda

Real sessions, real speakers, three days in NYC. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  

Unsubscribe SEP 22-24   New York City   The Decisions Shaping Travel's Next Era   🚨 PRICES INCREASE TONIGHT       GET MY DISCOUNTED TICKET Every travel company entered 2026 with a plan for the year. Most of those plans have already changed. Geopolitics has redrawn demand corridors, AI is moving from experiment to revenue driver, and travelers are still spending despite rising costs, a sign of how much they want new experiences and human connection. Skift Global Forum is where the industry's decision-makers come to make sense of it and decide what to do next. Here's what's on the agenda ⬇️. 9 Themes Driving the Conversation:   Who Controls the New Traveler Interface, and What That Decision Costs Everyone Else     The Growth Decisions Facing Hospitality Under Pressure     How Airlines Recalibrate Strategy in a Reordered World     Where Destinations Place Their Bets on Demand, Discovery, and Disruption     The Travel Trust Stack: How to Remain Human First     Reaching the Next Billion Travelers     How Creators Are Unlocking the Future of Storytelling     What AI Agents Actually Change     Building for Human Connection in a Disrupted Industry VIEW AGENDA Main-stage CEO interviews and panels for the big-picture debates. Expert-Guided Roundtables for the small-room, off-record conversations, on topics like loyalty's new importance and who owns the customer when an agent books the trip. This isn't a trade show agenda. It's built for the people setting strategy, not running ops. 🎟️ Tonight at 11:59 p.m. ET is your last chance to get the lowest price. I WANT TO BE IN THE ROOM A Curated SGF Experience Every SGF attendee benefits from a carefully curated event experience, including world-class content, exclusive networking, and opportunities to connect with industry leaders. Additional invitation-only experiences are extended throughout the week based on event themes and audience fit. Defining the future of travel. Skift. 35 W 31st St., New York, NY, 10001, USA Follow Us: LinkedIn   |  X   |  Facebook   |  Whatsapp   |  Bluesky   |  Threads You received this because you are subscribed to Marketing Emails from Skift. For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab.