Wednesday, July 29, 2026

A first look at the SGF agenda

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Skift Global Forum
SEP 22-24
New York City

The Decisions Shaping Travel's Next Era

  🚨 PRICES INCREASE TONIGHT  
   

Every travel company entered 2026 with a plan for the year. Most of those plans have already changed. Geopolitics has redrawn demand corridors, AI is moving from experiment to revenue driver, and travelers are still spending despite rising costs, a sign of how much they want new experiences and human connection.

Skift Global Forum is where the industry's decision-makers come to make sense of it and decide what to do next. Here's what's on the agenda ⬇️.

9 Themes Driving the Conversation:

Who Controls the New Traveler Interface, and What That Decision Costs Everyone Else

The Growth Decisions Facing Hospitality Under Pressure

How Airlines Recalibrate Strategy in a Reordered World

Where Destinations Place Their Bets on Demand, Discovery, and Disruption

The Travel Trust Stack: How to Remain Human First

Reaching the Next Billion Travelers

How Creators Are Unlocking the Future of Storytelling

What AI Agents Actually Change

Building for Human Connection in a Disrupted Industry

Main-stage CEO interviews and panels for the big-picture debates. Expert-Guided Roundtables for the small-room, off-record conversations, on topics like loyalty's new importance and who owns the customer when an agent books the trip.

This isn't a trade show agenda. It's built for the people setting strategy, not running ops.

🎟️ Tonight at 11:59 p.m. ET is your last chance to get the lowest price.

A Curated SGF Experience

Every SGF attendee benefits from a carefully curated event experience, including world-class content, exclusive networking, and opportunities to connect with industry leaders. Additional invitation-only experiences are extended throughout the week based on event themes and audience fit.

SGF roundtables
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Defining the future of travel.
Skift. 35 W 31st St., New York, NY, 10001, USA

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