Tournament hosts are showing the value in rethinking the concept of a citywide experience.
The term “citywide” has always felt a bit misleading. Sure, these large-scale programs involve room blocks scattered throughout a destination, but the bulk of the activity tends to be confined to one big venue. How much of the city actually feels the impact if attendees are only seeing the destination from the window of a shuttle bus? |
The World Cup is offering a new blueprint, extending the action well beyond the central stadium venues. As meetings and conferences aim to make a meaningful community impact, this year’s tournament — which is helping far-flung corners of host cities reap the economic benefits of a major event — offers a roadmap to leveraging a destination’s entire footprint. |
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Louisville Tourism + Skift Meetings |
Personalized distillery experiences, Muhammad Ali’s former training gym, and a 700-acre thoroughbred estate — one southern city is delivering the kind of high-touch programming that's getting harder to pull off in bigger markets. |
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FREE REPORT |
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Our latest report uncovers how AI is transforming the event experience and provides crucial insights for anyone looking to invest in event tech today. |
What’s inside: |
A vision of the ideal AI-powered event experience. A plain-language explainer on LLMs, agentic AI, and MCP. 130+ AI-native event tech tools mapped across event phases. Questions to ask and red flags to look out for buying event tech.
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This report was produced in partnership with MPI and is sponsored by Wordly. |
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SKIFT PICK: TRANSLATING TRAVEL NEWS FOR MEETINGS |
Is This the Beginning of the Canadian Comeback?
It’s been a tough stretch for meeting planners who rely on friendly Canadian-U.S. relations. However, the latest data offers a positive — or at least, a not as terrible — outlook for the road ahead. Skift associate editor Rashaad Jorden offered a look at promising signals for border crossings, including: |
Increased trips: Canadian visits to the U.S. have jumped for the past two months, breaking a 15-month slump. Appeal to young attendees: 45% of Gen Z Canadians are planning a trip to the U.S. in the next year. Promotional support: Brand USA is gearing up to launch a campaign targeting Canadian travelers.
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The full story is behind a paywall here. |
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EVENTS |
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On September 22, Skift Meetings' flagship event will bring together event leaders for a deep-dive on how the business of events is reinventing itself. This game-changing gathering gives event professionals the tools they need to thrive in a rapidly shifting business and geopolitical landscape. |
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Great events are built on strategy, innovation, and the right resources. The Skift Meetings Toolkit is your go-to hub for best practices in managing meetings and events. |
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DEFINING THE FUTURE OF TRAVEL. |
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