💸 “More Sales, Less Margin”: Why Association Events Are Getting Harder to Pull Off

Associations are treating their event strategy like a Netflix series instead of a Hollywood blockbuster, but success isn't guaranteed.

View in browser Unsubscribe Thursday May 08, 2025 Top Stories | Curated by   Miguel Neves Editor-in-Chief Curated by Industry News Planners Brace for Real ID Airport Delays Despite months of outreach, planners are preparing for a disruptive Real ID rollout, anticipating missed flights and logistical headaches. - Andrea Doyle   Accessibility & Inclusion 10 Ways to Make Sure Your Virtual Meetings Are Accessible It's just as important to address accessibility at virtual events as it is at live ones. - Barbara Scofidio   Trends & Insights "More Sales, Less Margin": Why Association Events Are Getting Harder to Pull Off Associations are treating their event strategy like a Netflix series instead of a Hollywood blockbuster, but success isn't guaranteed. - Miguel Neves   On The Road 17 Must-Have Gadgets for Planners on the Go These gadgets will make your travel to your meeting easier, and ensure that once you are on site, you're ready for whatever comes up. - Barbara Scofidio   Destinations 13 New Caribbean Resorts Perfect for Events These new and newly renovated resorts were chosen for their ability to accommodate everything from large meetings to high-end incentive trips. - Miguel Neves and Barbara Scofidio   Accessibility & Inclusion 5 Tips for Accommodating Halal and Kosher Diets at Meetings Planning ahead is the key to meeting attendees' special dietary requirements, especially for kosher and halal meals. - Barbara Scofidio    New Report       What's New in 2025 Crafted for meeting and incentive planners seeking fresh inspiration, our brand-new report showcases 135 exceptional new properties across six continents, catering to everything from large-scale events to intimate incentives. Created in partnership with IMEX, and sponsored by Banff Lake Louise Tourism, Monterey Meetings, Tourism New Zealand, and Visit Lauderdale. Download Report Editor's Picks | Skift Meetings • Informa's $584 Million Bet on Festival Brands • One of Nation's Largest Trans Conferences Ends Annual Event, Latest LGBTQ Cancelation • Trump 2.0 Disrupts Meetings Industry in First 100 Days • 17 Must-Have Gadgets for Planners on the Go Get More on Skift Meetings Industry Calendar | May–June 2025 • IMEX Frankfurt in Frankfurt, Germany | May 20–22 • Exhibition and Convention Executives Forum (ECEF) in Washington D.C. | May 28 • IRF Invitational in Cancun, Mexico | June 1–4 Explore Our Full Calendar of 2025 Industry Events   Skift IDEA Awards       This year's Skift IDEA Awards will celebrate the Meetings & Events Industry across four categories? Here's your step-by-step guide to make sure your submissions stand out from the crowd. Read Now Elsewhere in the News • Disney Picks Abu Dhabi for Its First Middle East Theme Park (Skift) • Inside the Fyre Festival of the Book World (CBC/Radio-Canada) • Sphere Entertainment's Future Venues: Smaller, Cheaper, Faster (Skift) • Make Alcatraz a Prison Again? The Impact on San Francisco's Iconic Tour (Skift) Defining the future of events. Skift. 35 W 31st St., New York, NY, 10001, USA Follow Us: LinkedIn   |  X   |  Facebook   |  Instagram   |  YouTube You received this because you are subscribed to Newsletter | Skift Meetings Stand-Up from Skift. For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab.