Thursday, May 1, 2025

 🚁 How Direct Sales Incentives are Changing

 
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Skift Meetings The Stand-Up
Thursday May 01, 2025
Top Stories | Curated by
Miguel Neves
Miguel Neves
Editor-in-Chief
Incentive Travel

How Direct Sales Incentives are Changing: From Pink Cadillacs to Family-Friendly Trips

The direct sales industry has come a long way from the days of Mary Kay's pink Cadillacs. Today's incentive programs are family-friendly, geared toward Millennials and Gen Zers, and compete directly with retail.

- Barbara Scofidio
Industry News

Trump 2.0 Disrupts Meetings Industry in First 100 Days

President Donald Trump's first 100 days back in office have brought rising costs, declining attendance, and mounting uncertainty to the meetings industry.

- Andrea Doyle
Destinations

Sustainability and Inclusion: How Melbourne Elevates International Conferences

Melbourne stands out as a premier conference destination, offering the perfect blend of business and leisure. With Australia's largest conference facilities, Indigenous cultural experiences, sustainable venues, and a vibrant city atmosphere — all within 90 minutes of natural attractions and wineries — it creates inclusive, memorable events for global attendees.

- Melbourne Convention Bureau + Skift Meetings
Accessibility & Inclusion

Meetings Face New Hurdles for LGBTQ+ Attendees, Here's What Planners Can Do

Planners can take steps to ensure that their events remain inclusive.

- Barbara Scofidio
Accessibility & Inclusion

7 Tips for Creating a Lactation Room at Your Meeting

The days of pumping milk in public bathrooms are gone, replaced by comfortable private spaces for nursing moms. Here's how to create one for your event.

- Barbara Scofidio
  New Report  
   

Explore 135 new and upcoming hotels and venues

970x250px SM - report IMEX America Meetings With Meaning

Crafted for meeting and incentive planners seeking fresh inspiration, our brand-new report showcases the world's most compelling new properties across six continents, catering to everything from large-scale events to intimate incentives.

The report is created in partnership with IMEX, and sponsored by Banff Lake Louise Tourism, Monterey Meetings, Tourism New Zealand, and Visit Lauderdale.

"There's a growing emphasis on 'layered experiences' — engaging activities that cater to diverse interests and demographics."

- Eileen Lee, senior vice president, Americas, Singapore Tourism Board in How Direct Sales Incentives are Changing: From Pink Cadillacs to Family-Friendly Trips

  Skift IDEA Awards  
   
Skift IDEA Awards represents the travel industry's most coveted achievement for excellence in design, creativity, and innovation.
 
There are four categories dedicated to meetings and events:
  • Hotels
  • Convention Centers and Other Venues
  • Destination Marketing Organizations
  • Event Technology
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