Tuesday, November 18, 2025

Dopamine-driven Event Design: When Is It Too Much?

 
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Skift Meetings The Stand-Up
Tuesday November 18, 2025
Event Design
Barbara
Barbara Scofidio
Editor
Dopamine-driven Event Design
Image by Geralt via Unsplash
The dopamine culture, built on short-burst stimulation and positive reinforcement, has infiltrated B2B events, especially trade shows. But has it gone too far? 
Sustainability
Andrea Doyle
Andrea Doyle
Executive Editor
TED 2025 Vancouver
Image by Jasmina Tomic / TED
Growing scrutiny and increased expectations are forcing event organizers to go beyond token gestures and embed sustainability in every aspect of event design. TED has responded with a measurable, verifiable, and deeply integrated climate action plan.
Trends & Insights
Miguel Neves
Miguel Neves
Editor-in-Chief
Trade shows have long relied on floor space as their financial backbone, but that foundation is changing faster than most executives admit. A new framework provides a consistent way to quantify that change.
Ideas & Inspiration
Barbara
Barbara Scofidio
Editor
Attendee Senses
Image by Yarenci via Unsplash
Adding thoughtful touches that stimulate the senses can transform an event experience.
Destinations
Choice Hotels
Image by Choice Hotels
Together With
Choice Hotels
With rising costs and tighter budgets, Choice Hotels International offers smart solutions for planners to maximize their spend and enhance the guest experience. The company's expansive portfolio includes over 7,500 properties across 22 brands, offering the breadth, flexibility, and support that today's planners expect, regardless of the event's budget or size.
  On-Demand Webinar  
   

Backstage Briefing: Designing Events that Matter - Sustainability Insights from TED

Designing Events That Matter

Explore the sustainability efforts of TED and get actionable strategies to design events that make a meaningful and positive difference.

Popular Content
Destinations

Panama Bets on Free Convention Center Access and U.S. Tax Perks to Attract More Events

Despite significant infrastructure investment, Panama remains under the radar for meetings and conventions. A new incentive program combined with a U.S. tax advantage may give the country the competitive edge it has been seeking.

- Andrea Doyle
News

Volunteers Step Up to Fill Void Left by Government Cuts

Hospitality businesses and meetings industry charities have jumped in to help unemployed government workers and families in need of food — including people in their own industries.

- Barbara Scofidio
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Defining the future of events.
Skift. 35 W 31st St., New York, NY, 10001, USA

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Tuesday, November 11, 2025

Planners Bringing Unreasonable Hospitality to Life

 
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Skift Meetings The Stand-Up
Tuesday November 11, 2025
Event Design
Barbara
Barbara Scofidio
Editor
These Planners Brought Unreasonable Hospitality to Life
Image by Alex Takil via Unsplash
Treating every interaction as an opportunity to make people feel seen and valued, a tenet of the bestselling book by Will Guidara, applies as much to meetings and incentives as it does to restaurants and hotels.
News
Andrea Doyle
Andrea Doyle
Executive Editor
The Cliffs at Walnut Cove
Image by Explore Asheville
A year after Hurricane Helene devastated western North Carolina, the region has secured a new PGA TOUR tournament event on a four-year agreement.
  Backstage Briefing [Webinar]  
   

Sustainability Insights from TED

1200x628px - Designing Events That Matter-2

Join Shawna McKinley, principal at Clear Current Consulting and Kyle Shearer, director of event operations at TED, at 11am ET on November 13. Together we will explore how TED has transformed sustainability into a core operational value, rethinking food systems, materials, travel, and community partnerships, while setting new industry benchmarks.

This live webinar is sponsored by Caesars Entertainment.

Destinations
TP_Skift_1200x800-FP-2
Portland Fruit Tree Project (Source: Travel Portland)
Together With
Travel Portland

Attendees want to do more than see an organization write a check. From repairing books for school children to harvesting pears in someone's backyard, Portland sets the gold standard for what it means to incorporate a more meaningful CSR component into a meeting.

Upcoming Industry Events | November 2025

Event Tech Live [November 12–13, London, UK]

IBTM World [November 18–20, Barcelona, Spain]

• UFI Global Congress [November 19–22, Hong Kong SAR]

Full Calendar
Popular Content
Ideas & Inspiration

Experiential Event Marketing on a Budget: Creative Wins that Work

Experiential marketing is often associated with jaw-dropping installations, celebrity appearances, and multimillion-dollar budgets. But what if you're a mid-sized brand, a destination marketing team, or an independent event producer with a fraction of that funding?

- Kanchi Jain
News

Questex Expands Life Sciences Portfolio With Two Acquisitions

Questex's latest deal sees it considerably expand its reach into life sciences, both in terms of content-led events and a database of qualified attendees.

- Andrea Doyle
Technology

Event Tech & AI News Roundup: November 2025

AI continues to reshape event technology, with innovation now focused less on novelty and more on meaningful automation. The latest wave of launches points to a maturing ecosystem where smarter tools are becoming standard, not optional.

- Miguel Neves
Event Design

Thoughtful, Personalized, Strategic: Incentives With Impact

The IRF's annual survey of top-performing companies was full of surprises, like the discovery that the perceived value of an incentive reward is more important than the cost.

- Barbara Scofidio
skift-2025-logo-footer-skift-meetings
Defining the future of events.
Skift. 35 W 31st St., New York, NY, 10001, USA

Follow Us:

LinkedIn   |  X   |  Facebook   |  Instagram   |  YouTube
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