Short-burst stimulation and positive reinforcement is widespread across trade shows. But has it gone too far?

View in browser Unsubscribe Tuesday November 18, 2025 Event Design   Barbara Scofidio Editor Image by Geralt via Unsplash Dopamine-driven Event Design: When Is It Too Much? The dopamine culture, built on short-burst stimulation and positive reinforcement, has infiltrated B2B events, especially trade shows. But has it gone too far?  Sustainability   Andrea Doyle Executive Editor Image by Jasmina Tomic / TED TED Unveils Data-Driven Approach to Event Sustainability as Accountability Rises Growing scrutiny and increased expectations are forcing event organizers to go beyond token gestures and embed sustainability in every aspect of event design. TED has responded with a measurable, verifiable, and deeply integrated climate action plan. Trends & Insights   Miguel Neves Editor-in-Chief New Research Reveals Shifts in Trade Show Revenue Mix Trade shows have long relied on floor space as their financial backbone, but that foundation is changing faster than most executives admit. A new framework provides a consistent way to quantify that change. Ideas & Inspiration   Barbara Scofidio Editor Image by Yarenci via Unsplash 10 Strategies to Delight Attendees' Senses at Your Event Adding thoughtful touches that stimulate the senses can transform an event experience. Destinations Image by Choice Hotels How Planners Are Maximizing Group Travel With Choice Hotels International Together With   Choice Hotels With rising costs and tighter budgets, Choice Hotels International offers smart solutions for planners to maximize their spend and enhance the guest experience. The company's expansive portfolio includes over 7,500 properties across 22 brands, offering the breadth, flexibility, and support that today's planners expect, regardless of the event's budget or size.   On-Demand Webinar       Backstage Briefing: Designing Events that Matter - Sustainability Insights from TED Explore the sustainability efforts of TED and get actionable strategies to design events that make a meaningful and positive difference. Watch Recording Popular Content Destinations Panama Bets on Free Convention Center Access and U.S. Tax Perks to Attract More Events Despite significant infrastructure investment, Panama remains under the radar for meetings and conventions. A new incentive program combined with a U.S. tax advantage may give the country the competitive edge it has been seeking. - Andrea Doyle   News Volunteers Step Up to Fill Void Left by Government Cuts Hospitality businesses and meetings industry charities have jumped in to help unemployed government workers and families in need of food — including people in their own industries. - Barbara Scofidio Defining the future of events. Skift. 35 W 31st St., New York, NY, 10001, USA Follow Us: LinkedIn   |  X   |  Facebook   |  Instagram   |  YouTube You received this because you are subscribed to Newsletter | Skift Meetings Stand-Up from Skift. For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab.