Tuesday, June 9, 2026

The best AI goes unnoticed. Is your innovation next?

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Skift IDEA Awards 2026

The Best AI Goes Unnoticed. What About Yours?

Perk Chief Product Officer Nikita Miller has a simple test for great innovation: you shouldn't notice it.

"The traveler doesn't need to think, 'AI helped me.' It just works."

For Nikita, the real measure of success in travel technology isn't the sophistication of the tool. It's the time and judgment it gives back to the people using it. She's spent her career building products that eliminate the hidden "shadow work" costing employees seven hours every single week, and she brings that same lens to her role as a 2026 Skift IDEA Awards judge.

She's looking for ideas that don't just sound innovative. They solve a real problem.

👉 [READ THE FULL Q&A HERE]

IDEA Awards Judge Q&A-Nikita

Entries are Judged on Four Main Criterias:

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Purpose

Does it solve a problem?
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Innovation

Does it contribute to the future of the industry?
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Originality

Does it stand out and challenge the status quo?
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Impact

Does it have a meaningful impact on the traveler journey, business, or society?

The deadline to enter is July 1, so don't wait.

Get your work in front of Nikita and the full judging panel while there's still time.

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