Thursday, April 24, 2025

💰 Commerce, Not Content, Drives Events, New Freeman Report Finds

 
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Skift Meetings The Stand-Up
Thursday April 24, 2025
Top Stories | Curated by
Miguel Neves
Miguel Neves
Editor-in-Chief
Announcement

Skift Meetings Releases Essential Guide to New Meeting and Incentive Venues in 2025

Even the most seasoned planner can't possibly keep track of every promising hotel and venue debut. That's why Skift Meetings created a whole report on what's new for meetings and incentive travel.

- Miguel Neves
Industry News

Commerce, Not Content, Drives Events, New Freeman Report Finds

In a tighter economy, events must deliver a return on investment. Commerce has overtaken content as the primary reason professionals attend events, a shift that's expected to accelerate as budgets tighten and event attendance becomes more selective.

- Andrea Doyle
Destinations

Kansas City Meetings: Big-City Energy, Budget-Friendly Value

As attendees put the decision to attend certain meetings under the microscope, there's intense pressure for meeting professionals to find a destination that delivers one-of-a-kind culture. It's why second-tier spots like Kansas City are standing out with the ability to create first-class experiences.

- Visit KC + Skift Meetings
Event Marketing & Promotion

5 Strategies for Marketing Events to a Younger Audience

Planners spend a lot of time and effort tailoring meeting content and delivery to younger attendees. Make sure your marketing efforts get the same level of attention.

- Barbara Scofidio
Industry News

Cvent Connect Heads to Nashville in 2026 After Two-Year San Antonio Run

Cvent Connect, one of the meetings industry's flagship events, is heading to Nashville in 2026 after back-to-back years in San Antonio.

- Andrea Doyle
Ideas & Inspiration

6 Fresh Takes on Wellness at Meetings

The focus at meetings today is no longer about making the case to include wellness but on finding new and creative ways to do so.

- Barbara Scofidio
  New Report  
   

What's New in Meetings and Incentive Travel 2025

970x250px SM - report IMEX America Meetings With Meaning

Crafted for meeting and incentive planners seeking fresh inspiration, our brand-new report showcases the world's most compelling new hotels and venues. Inside, you'll find 135 new and upcoming hotels and venues across six continents catering to everything from large-scale events to intimate incentives.

The report is created in partnership with IMEX, and sponsored by Banff Lake Louise Tourism, Monterey Meetings, Tourism New Zealand, and Visit Lauderdale.

"People aren't going to events to be entertained. They're going to evaluate, to compare, to decide, and they want experiences that support that journey."

- Janet Dell, CEO, Freeman in Commerce, Not Content, Drives Events, New Freeman Report Finds.

  Skift IDEA Awards  
   
Skift IDEA Awards represents the travel industry's most coveted achievement for excellence in design, creativity, and innovation.
 
There are four categories dedicated to meetings and events:
  • Hotels
  • Convention Centers and Other Venues
  • Destination Marketing Organizations
  • Event Technology
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Defining the future of events.
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