Hi there,
Have you ever wondered what it takes to pull off on-stage interviews with CEOs?
Live interviews with high-profile leaders might look smooth to the audience, but behind the scenes, there's a strategic dance of quick pivots and high-stakes decision-making.
At Skift's events, the goal is simple but ambitious: no fluff, scripts, or recycled talking points. It's about asking the questions that matter most — even if a few PR teams squirm in the process.
Each on-stage conversation is part chess match, part high-wire act, with VP of Editorial Events Brian Quinn a conductor, diplomat, and occasionally, crisis manager.
Case in point: At the recent Skift Global Forum East in Dubai, one CEO's flight delay left the team guessing until five minutes before showtime. The audience never knew. That's the magic of combining meticulous planning and the ability to improvise like a pro.
For planners, the lesson is clear: Audiences know when a speaker dodges a question, and they respect when you confront it head-on. As Quinn puts it, respect the guest, but don't be afraid to rattle the cage.
What's your approach to crafting authentic, high-stakes event moments? Hit reply and share your thoughts — we'd love to hear them!
No comments:
Post a Comment