Thursday, October 3, 2024

📊 New Research - The Woman Traveler: Key Data and Insights

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October 4, 2024

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New subscribers get 25%-off their first year. Use code OCTOBER25 at checkout to save over $500 on an annual Skift Research subscription.

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Key Data and Insights

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The Woman Traveler

The Woman Traveler Illustration

This report examines the pivotal role of women in the travel industry, focusing on their influence as decision-makers and their unique preferences. It highlights how women shape travel choices, from selecting destinations to planning itineraries, underscoring the necessity for companies to understand and cater to their evolving needs.

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U.S. Travel Trends Q2 2024

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Insights into Family Travel

U.S. Travel Trends Report Q2 2024 Illustration

Family travel trends indicate a significant rise in multi-generational trips, reflecting a growing desire for shared experiences among family members. Many families are prioritizing bonding time and creating lasting memories during their travels, with a focus on trips that cater to a range of ages and interests.

This shift is evident as families seek out diverse activities that can engage everyone, from city tours to nature retreats. Additionally, shorter trips have become increasingly popular, allowing families to enjoy frequent getaways that fit into their busy schedules.

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Direct Bookings vs. OTAs

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Analyzing the Shift in U.S. Travel Booking Trends

Direct Bookings vs. OTAs

This report offers an in-depth analysis of the evolving dynamics in the travel booking industry in the U.S., with a particular focus on the increasing preference for direct bookings over Online Travel Agencies (OTAs). It examines how the COVID-19 pandemic has accelerated this shift, highlighting key factors such as competitive pricing, trust in supplier websites, and flexible booking options that drive travelers towards direct bookings. 

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Skift Travel 200

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The Skift Travel 200 (ST200) combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number.

Skift Research subscribers get full access to all of the ST200's charts and data. 

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