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SAVE ON PREMIUM DATA & DATA TOOLS New subscribers get 25%-off their first year. Use code OCTOBER25 at checkout to save over $500 on an annual Skift Research subscription. |
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This report examines the pivotal role of women in the travel industry, focusing on their influence as decision-makers and their unique preferences. It highlights how women shape travel choices, from selecting destinations to planning itineraries, underscoring the necessity for companies to understand and cater to their evolving needs. Use code OCTOBER25 at checkout to save. |
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Family travel trends indicate a significant rise in multi-generational trips, reflecting a growing desire for shared experiences among family members. Many families are prioritizing bonding time and creating lasting memories during their travels, with a focus on trips that cater to a range of ages and interests. This shift is evident as families seek out diverse activities that can engage everyone, from city tours to nature retreats. Additionally, shorter trips have become increasingly popular, allowing families to enjoy frequent getaways that fit into their busy schedules. Use code OCTOBER25 at checkout to save. |
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This report offers an in-depth analysis of the evolving dynamics in the travel booking industry in the U.S., with a particular focus on the increasing preference for direct bookings over Online Travel Agencies (OTAs). It examines how the COVID-19 pandemic has accelerated this shift, highlighting key factors such as competitive pricing, trust in supplier websites, and flexible booking options that drive travelers towards direct bookings. Use code OCTOBER25 at checkout to save. |
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Use code OCTOBER25 to get 25%-off your first year of:
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Offers cannot be applied retroactively, nor combined with any other discounts. Valid exclusively on the first year of an individual subscription. For assistance and questions, you can email support@skift.com |
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