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New subscribers get 30%-off their first year with code SEPTEMBER.

Enjoy 30%-off Skift Research September 27, 2024

THIS MONTH ONLY New subscribers get 30%-off their first year. Use code SEPTEMBER at checkout to save over $600 on an annual Skift Research subscription. Subscribe now

New Research Direct Bookings vs. OTAs: Analyzing the Shift in U.S. Travel Booking Trends

This report offers an in-depth analysis of the evolving dynamics in the travel booking industry in the U.S., with a particular focus on the increasing preference for direct bookings over Online Travel Agencies (OTAs). It examines how the COVID-19 pandemic has accelerated this shift, highlighting key factors such as competitive pricing, trust in supplier websites, and flexible booking options that drive travelers towards direct bookings.  Read the Report

Skift Travel Health Index: August Insights

August received a summer bump this year, with travel performance at 109, against a baseline of 100 for 2023 performance. This indicates 9% growth compared to August 2023. Read the Report

Booking Vs. Expedia: A 50 Chart Factbook

Booking Holdings and Expedia Group are the two largest OTAs globally, collectively holding ~42% market share of global OTA gross bookings today. Both companies are predominantly in the business of selling lodging to consumers (hotel rooms, vacation rentals, and other alternative accommodations) through their eponymous brands, Booking.com and Expedia.com, respectively. A smaller share of their businesses comes from other travel verticals such as flights, experiences & activities, car rentals and restaurants. Geographically, Booking Holdings gets the majority of its business from Europe, whilst Expedia is more focused in the U.S. Read the Report

Skift Travel 200

The Skift Travel 200 (ST200) combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number. Skift Research subscribers get full access to all of the ST200's charts and data.  See the Data

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