Friday, January 2, 2026

Cvent to Buy Webinar Platform ON24 in $400 Million All-Cash Deal

 
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Skift Meetings The Stand-Up
Saturday January 03, 2026
Incentive Travel
Andrea Doyle
Andrea Doyle
Executive Editor

At the highest end of incentive travel, polish and perfection are losing their edge. Intimacy, human connection, and authenticity are most desired.  

  Trends Report  
   

Skift Meetings Megatrends 2026

SKIFT MEETINGS MEGATRENDS 2026

The Skift Meetings Megatrends 2026 report goes beyond surface-level trends. It equips you with the critical intelligence you need to turn today's disruption into tomorrow's advantage.

Sponsored by Choose Chicago, Louisville Tourism and Visit Austin.

News
Miguel Neves
Miguel Neves
Editor-in-Chief

Cvent continues to drive event tech consolidation. Its second December acquisition sees it take over a proven webinar platform with a notable list of enterprise clients.

  Webinar  
   

Skift Meetings Megatrends 2026

600x200px Register now - Skift Meetings Megatrends 2026

The Skift Meetings Megatrends 2026 report identified the transformative forces shaping our industry in the year ahead. Now, it's time to move beyond the page.

In this exclusive Backstage Briefing webinar, we aren't just identifying trends; we are exploring why they matter, how they will play out in real-time, and the specific impact they will have on your bottom line.

News
Andrea Doyle
Andrea Doyle
Executive Editor

2026 is shaping up to be a milestone year for U.S. convention centers. Cities across the country are completing multi-million-dollar renovations and expansions to meet rising planner expectations, offer flexible event spaces, and compete for large-scale conventions.

Events

Skift Meetings Forum 2026

Returning to New York on September 22, Skift Meetings' flagship event will gather leaders for a deep-dive on how the business of events is reinventing itself to ensure it thrives in a rapidly shifting business and geopolitical landscape.

Register Now
Popular Content
Inspiration

Skift Meetings' 2026 Meetings Industry Events Calendar

Stay ahead of industry trends, connect with peers, and discover new opportunities at the meetings industry's top events.

- Barbara Scofidio
News

Key Deals of the Year: 2025 M&A Roundup

A surge of strategic acquisitions reshaped the meetings and events industry in 2025, as private equity and global operators sought scale and specialization amid economic and geopolitical uncertainty.

- Andrea Doyle
Event Management

Dates to Avoid for Events in 2026 & 2027

Timing can make or break attendance, engagement, and the overall success of a business event. Cultural observances, global elections, and seasonal breaks are dates that should be avoided.

- Andrea Doyle
Inspiration

Our Complete Collection of 2025 Reports and Webinars

Skift Meetings' collection of 2025 reports and webinars tackles the industry's real pressure points — from costs, talent gaps, and geopolitics to AI, incentives, and experience design.

- Andrea Doyle
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Defining the future of events.
Skift. 35 W 31st St., New York, NY, 10001, USA

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