Gen Z Will Reshape Events

It's an untapped group that can help you make your events a must-attend.

The Stand-Up October 10, 2024 Edited by Miguel Neves View in browser Hi there,   Are you looking for a way to make your events irresistible?   A new report from Freeman highlights an often-overlooked key: focusing on those who aren't attending. The report also introduces the 'innovators'—event planners who target non-attendees and design experiences tailored to the needs of Gen Z.   They don't just tweak their events; they're willing to shake things up to draw in new crowds. With Millennials and Gen Z set to make up 75% of the workforce within five years, these planners see things differently.   This younger crowd demands more than just a good time—they want events that are interactive, collaborative, and meaningful. Yet, many organizers remain stuck in a time loop, clinging to old-school, lecture-style formats that leave the next generation cold.   Why the hesitation? Many planners feel blocked by leadership that's unwilling to take risks. But as the gap between audience desires and traditional event formats widens, can you afford to stay put?   Do you have thoughts or examples of how you're tackling this challenge? Hit reply and share your insights! Sustainability Lags in the Events Industry While Budgets are Up Sustainability goals are still lagging in the events industry, with less than half of professionals having clear goals and an action plan. How Partnering with DMOs Adds Value to Your Meeting Created collaboratively with Destination DC The sooner planners engage with a host destination's DMO, the more opportunities they have to create meaningful and unique experiences that will allow attendees to thrive. Gen Z Will Reshape Events There is an untapped group that can help you make your events a must-attend, according to a new Freeman Report. 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