The generational gap will show up in attendance first

By 2030, 80% of the workforce will be Millennials, Gen Z, and the first wave of adult Gen Alphas. Most events are still optimized for the audience of 2015.   The organizations that figure this out won't just accommodate generational differences — they'll use them as a design advantage. The ones that don't will feel it in attendance first, then revenue, then relevance.   If that's a conversation you need to be having internally, this report gives you the framework to have it.   Skift Meetings’ Events for a Multigenerational Workforce report is available now. DOWNLOAD THE REPORT This report is sponsored by Ottawa Tourism.  Skift, 35 W 31st St., Frnt 1, New York, NY 10001, USA Manage preferences