Your youngest attendees are voting with their feet

Half of Gen Z attendees aren't showing up to general sessions. That's not a content problem. It's a design problem.   Skift Meetings' new editorial report, Events for a Multigenerational Workforce, examines what's driving the shift — and what planners who are actually getting it right are doing differently.   This isn't a report about generational stereotypes. It's about the concrete decisions — in registration, programming, networking, and measurement — that determine whether your event works for the audience you'll have in 2030. DOWNLOAD THE REPORT This report is sponsored by Ottawa Tourism.  Skift, 35 W 31st St., Frnt 1, New York, NY 10001, USA Manage preferences