The Stand-Up

February 27, 2025

Edited by Miguel Neves

Hi there,

This week, we're exploring how ingenuity and collaboration continue to reshape the events industry.

A senior planner turned her job search struggles into a community lifeline, creating a supportive online group that connects job-seeking planners during tough times.

Meanwhile, cannabis is making its mark on some events. As cannabis activations gain traction, including them at business events requires careful thought and consideration of safety.

On the data front, new research highlights a persistent gap in how organizations use event tools. Are we missing opportunities to measure success and prove ROI, or is it time to rethink our tech strategies entirely?

In Chicago, McCormick Place makes a bold move by reshuffling its venue management. The Metropolitan Pier and Exposition Authority is stepping in to retake the management duties of the venue it owns.

Finally, do your event promotions pack enough punch? Crafting the right marketing message matters more than ever, and we're diving into the elements that make your words count—and your events stand out.

We'd love to hear from you. Reply to this email with your thoughts, examples, or stories.

Top Stories

Planner Turns Job Search Struggles Into Support Group

A senior planner who lost her job twice decided to channel the challenges of her unemployment journey into an online support group for fellow planners.

5 Tips for Including Cannabis at Events

Cannabis activations, especially THC:CBD (1:1) beverages, are becoming popular at social gatherings, and even weddings. How can you safely include them at business events?

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New Research: Many Organizations Lack the Tools to Capitalize on Event Data

Created collaboratively with Swoogo

New research from Swoogo reveals that organizations have yet to fully integrate event technologies, hampering their ability to prove ROI for their meetings and events.

McCormick Place Drops OVG from Venue Management Deal

Oak View Group (OVG) had a short-lived venue management deal at McCormick Place. The Metropolitan Pier and Exposition Authority, owner of the convention center campus, will take over management duties on July 1.

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Event Promotion Wording: A Key to Effective Event Marketing

Effective event promotion wording attracts attendees and strengthens your marketing strategy. Craft clear, engaging messages that resonate, create urgency, and highlight key benefits to make your event unforgettable.