Hey, here's your February event trends roundup.

An inside look at the content we've recently published with Skift Meetings' partners.

Stay dialed into event industry trends with the latest content from Skift Meetings.   This content was created collaboratively by Skift Meetings and our sponsors. AI & the Future of Events In this virtual summit, we're diving into the future of events and exploring AI's transformative impact on the sector. From enhancing and extending the attendee experiences to leveraging data-driven insights, discover how AI is reshaping every aspect of event planning and execution. JOIN ON MARCH 12 Skift Meetings Megatrends 2025  Explore the meeting and events industry's most transformative trends for the year ahead, from the innovative use of AI for personalized experiences to a growing emphasis on authenticity, sustainability, and well-being. DOWNLOAD MY COPY 2025 SUBMISSIONS OPEN NOW New Research: Many Organizations Lack the Tools to Capitalize on Event Data New research from Swoogo reveals that organizations have yet to fully integrate event technologies, hampering their ability to prove ROI for their meetings and events. READ MORE Catalonia: Where Business Meets Mediterranean Charm Catalonia attracts premier events by seamlessly merging the Mediterranean lifestyle with modern business innovation. From Barcelona to the Pyrenees, attendees can explore world-class venues, gastronomy, and culture. DISCOVER CATALONIA CEO Video: How Wordly Advances Live Translation With AI  Wordly CEO Lakshman Rathnam highlights the growing demand for live translation in meetings and events, emphasizing how AI and automation are transforming efficiency, scalability, and accessibility to better serve diverse global audiences and attendees. FIND OUT MORE How Visit Atlantic City Is Rethinking What Blended Travel Really Means Many destinations still separate blended travel into distinct categories: There's business time and leisure time before or after the meeting or event. But in reality, this isn't how meeting attendees view their trips. Visit Atlantic City is making major changes to deliver a more unified experience and challenge the traditional boundaries between work and play. READ THE FULL STORY How Data Quality Issues Impact Global Hospitality Operations There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues. DIVE INTO THE INSIGHTS How Travel Brands Can Seize the 'Q5' Opportunity on TikTok Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform's reach early in the year presents a unique opportunity for travel brands to connect with eager travelers. LEARN MORE More from Skift Meetings: Subscribe to our twice-weekly Stand-Up newsletter for timely, relevant industry news and resources, delivered straight to your inbox. Skift, 35 W 31st St., Frnt 1, New York, NY 10001, USA, (516) 399-0304 Manage preferences