Debate Ignites Over Limiting Access for Non-Exhibiting Suppliers

Event Tech Live's new policy stirs controversy among non-exhibiting suppliers.

The Stand-Up November 26, 2024 Edited by Miguel Neves View in browser Hi there, Non-exhibiting suppliers have long been a problem at trade shows. They sidestep fees by conducting business without paying for a booth, frustrating organizers and paying exhibitors alike.   Event Tech Live London took a bold step this year, restricting access for non-exhibiting suppliers during peak hours. The late announcement caused a stir, especially among those who'd already promoted their attendance.   The move highlights the ongoing challenge of balancing community-building with financial sustainability. Should trade shows rethink pricing strategies to address suitcasing practices? Or could better engagement with non-exhibitors turn them into future exhibitors?   What's your take? 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