📈 Cvent’s Spending Streak Continues with Splash Acquisition

Cvent has acquired event marketing technology company Splash, the event technology giant's fourth acquisition this year.

The Stand-Up September 5, 2024 by Miguel Neves View in browser Hi there,   Yesterday, Cvent made headlines with its fourth acquisition of the year: Splash, an event management platform known for its sleek event websites and powerful email marketing tools tailored for corporate marketers.   Although the Cvent platform already encompasses many of Splash's capabilities, the two companies take notably different approaches. Splash emphasizes branding, user-friendliness, and a polished experience for event marketing and registration.   Given the distinct design and functionality of the two platforms, merging Splash's technology with Cvent's existing offerings will be a complex task. While there's a possibility of Splash continuing as a standalone product, this has been a rare strategy for Cvent in the past.   Splash's client base is particularly attractive, focusing heavily on marketers rather than planners, offering a unique value proposition.   Significant changes are on the horizon for Splash clients. If you currently use Splash, we're eager to hear your thoughts on this development. Simply hit reply to share your feedback with the Skift Meetings editorial team. Cvent's Spending Streak Continues with Splash Acquisition Cvent has acquired event marketing technology company Splash, the event technology giant's fourth acquisition this year. Beyond the Mocktail: 10 Planners Share Their Favorite Healthy Alternatives Mocktails have been getting a bad rap lately because of all that sugar. Here are some creative alternatives for non-drinking attendees, from kombucha kegs to a water sommelier. Nationwide Hotel Strike Impacts Meeting Groups More than 9,000 hotel workers in nine U.S. cities were on strike over Labor Day weekend disrupting group events. Continued strikes are imminent. NEW REPORT Intentional Serendipity: Event Tech and the Future of In-Person Networking Produced in collaboration with Stova   Leaving in-person connections to happenstance is not enough. The most productive networking opportunities combine the efficiency of structure with the magic of serendipity.   This report explores the pivotal role technology can play in cultivating connections. DOWNLOAD MY COPY All This Talk About Planner Stress is Stressing Us Out Could we be making our jobs more stressful by constantly talking about how stressful they are? Some experts say yes, and there's even a term for it. 14 Meeting Pros Share Their Best Packing Tips Who better to ask for packing tips than meeting planners who are constantly on the road? From the 5-4-3-2-1 rule to a portable Nespresso machine, they have all the tricks. [Skift Meetings Podcast] How the 2024 Election Could Impact the Meetings Industry The upcoming U.S. presidential election is sure to impact the meetings industry. There's plenty to consider based on previous administrations' policies on some of the most contentious topics on the political agenda. Skift Meetings Forum We're gathering the meetings industry's brightest minds for our flagship event. Don't miss our one-day exclusive learning experience on September 17 in New York City.   Tickets are $695; complimentary VIP tickets are available for invited senior planners. Get your ticket now! When Team Building Misses the Mark No amount of bonding will help if employees are overworked, management is toxic, or the activity of choice is either 'cliché' or a poor fit for the group. Why Is Event Catering So Important? 5+ Reasons Good event catering doesn't just satisfy hunger; it sparks conversation, adds to the ambiance, and creates lasting memories. It's the silent partner in every successful event, working behind the scenes to elevate every moment. The Venetian Resort Las Vegas Unveils First Phase of $188 Million Convention Center Renovation Now under new ownership, the Venetian Resort Las Vegas is keen to keep attracting planners by extensively refreshing the iconic property. CALENDAR   The highly-anticipated Skift Meetings Forum returns for its second edition, preceding the prestigious Skift Global Forum. This one-day event, held on September 17 at The Glasshouse in New York City, is where the industry's most influential planners will converge for unparalleled learning, networking, and inspiration. September 10-12: UFI Americas Conference in Monterrey, Mexico September 13 -15: IACC Europe Knowledge Festival in Surrey, UK September 17: Skift Meetings Forum in New York City Explore our full calendar here. More From Skift Meetings Legends – ASM Deal Is Done For Senior Women Planners, Ageism is Real Do Babies Belong at Conferences?  To ensure there are no pauses in our communication, please add our email address to your contacts: meetings@skift.com. Skift, 35 W 31st St., Frnt 1, New York, NY 10001, USA, (516) 399-0304 Manage preferences